/* Memopix site — tokens mirror the app's design system (Theme.swift):
   ink #0E0E12 chrome, gold #D4AF37 accent, ivory text, serif display. */
@font-face{font-family:"Newsreader";src:url(/assets/fonts/newsreader.woff2) format("woff2");font-weight:500 700;font-style:normal;font-display:optional}
@font-face{font-family:"Newsreader";src:url(/assets/fonts/newsreader-italic.woff2) format("woff2");font-weight:500;font-style:italic;font-display:optional}
:root{
  --ink:#0E0E12;--ink-2:#131318;--surface:#1A1A21;--surface-2:#22222B;
  --line:rgba(245,241,232,.09);--line-2:rgba(245,241,232,.16);
  --gold:#D4AF37;--gold-hi:#F0DCA0;--gold-lo:#A67C2E;--on-gold:#1A1405;
  --text:#F5F1E8;--text-2:#BFB9AC;--text-3:#8A857A;
  --paper:#F3EEE4;
  --serif:ui-serif,"Newsreader","New York",Georgia,serif;
  --sans:-apple-system,BlinkMacSystemFont,"SF Pro Text","Segoe UI",Roboto,"Helvetica Neue",sans-serif;
  --r:20px;--max:1180px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
body{background:var(--ink);color:var(--text);font:400 17px/1.6 var(--sans);overflow-x:hidden;-webkit-font-smoothing:antialiased}
img,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
::selection{background:var(--gold);color:var(--on-gold)}
h1,h2,h3{font-family:var(--serif);font-weight:600;line-height:1.05;letter-spacing:-.015em;color:var(--text)}
em{font-style:italic;color:var(--gold-hi)}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
.eyebrow{display:inline-block;font:600 12px/1 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--gold)}
.lede{font-size:clamp(17px,1.6vw,20px);color:var(--text-2);max-width:34em}
.skip{position:absolute;left:-9999px}.skip:focus{left:16px;top:16px;z-index:99;background:var(--gold);color:var(--on-gold);padding:8px 14px;border-radius:8px}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;padding:15px 26px;border-radius:999px;font:600 16px/1 var(--sans);border:0;cursor:pointer;will-change:transform}
.btn-gold{background:linear-gradient(135deg,var(--gold-hi),var(--gold) 48%,var(--gold-lo));color:var(--on-gold);box-shadow:0 10px 30px -10px rgba(212,175,55,.55),inset 0 1px 0 rgba(255,255,255,.35)}
.btn-line{color:var(--text);border:1px solid var(--line-2)}
.btn svg{width:18px;height:18px}
.note{font-size:13px;color:var(--text-3)}

/* nav */
.nav{position:fixed;inset:0 0 auto;z-index:50;transition:background .4s,border-color .4s;border-bottom:1px solid transparent}
.nav.scrolled{background:rgba(14,14,18,.78);backdrop-filter:saturate(1.4) blur(14px);-webkit-backdrop-filter:saturate(1.4) blur(14px);border-color:var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:68px}
.brand{display:flex;align-items:center;gap:10px;font:600 22px/1 var(--serif)}
.brand img{width:32px;height:32px;border-radius:8px}
.nav-links{display:flex;gap:28px;font-size:14px;color:var(--text-2)}
.nav-links a:hover{color:var(--text)}
.nav .btn{padding:10px 18px;font-size:14px}
@media(max-width:820px){.nav-links{display:none}}

/* hero */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;padding:110px 0 60px;overflow:hidden}
.hero::before{content:"";position:absolute;inset:-20% -10% auto;height:90%;background:radial-gradient(60% 50% at 70% 40%,rgba(212,175,55,.13),transparent 70%);pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:48px;align-items:center}
.hero h1{font-size:clamp(52px,8.4vw,112px);font-weight:600}
.hero h1 em{font-weight:500}
.hero .lede{margin:26px 0 34px}
.hero-cta{display:flex;flex-wrap:wrap;align-items:center;gap:14px 18px}
.hero-facts{display:flex;gap:26px;margin-top:40px;color:var(--text-3);font-size:14px;flex-wrap:wrap}
.hero-facts b{display:block;font:600 26px/1.1 var(--serif);color:var(--text)}
.stage{position:relative;aspect-ratio:1/1;width:100%}
.stage .tile{position:absolute;left:0;top:0;border-radius:22%;background-image:url(/assets/img/faces.webp);background-size:600% 400%;box-shadow:0 2px 6px rgba(0,0,0,.35);will-change:transform,opacity}
.stage .tile.shot{background-image:linear-gradient(#2c2c36 0 18%,#3a3a46 18% 24%,#2c2c36 24% 40%,#3a3a46 40% 46%,#2c2c36 46%);}
.stage .tile.blur{filter:blur(2.5px) saturate(.6)}
.stage-fallback{width:100%;height:100%;object-fit:contain;border-radius:12px}
.js .stage-fallback{display:none}
@media(max-width:900px){.hero-grid{grid-template-columns:1fr}.hero{min-height:auto;padding-top:100px}.hero .stage{max-width:520px;margin:0 auto}}

/* sections */
section{position:relative;padding:clamp(80px,11vw,150px) 0}
.head{max-width:720px;margin-bottom:56px}
.head.center{margin-inline:auto;text-align:center}
.head h2{font-size:clamp(38px,5.4vw,72px);margin:14px 0 18px}
.head.center .lede{margin-inline:auto}
.rule{border:0;border-top:1px solid var(--line)}

/* story (sticky stage + steps) */
.story{padding-top:40px}
.story-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px}
.story-stage{position:sticky;top:12vh;height:76vh;display:flex;align-items:center}
.story-stage .stage{max-height:76vh;aspect-ratio:1/1;width:auto;height:100%;margin:0 auto}
.steps{list-style:none;counter-reset:s}
.step{min-height:78vh;display:flex;flex-direction:column;justify-content:center}
/* Inactive steps dim by COLOUR, not opacity, so they still pass contrast. */
.js .step:not(.on) h3,.js .step:not(.on) .stat b{color:#A9A397;transition:color .5s}
.js .step:not(.on) p,.js .step:not(.on) .stat{color:var(--text-3);transition:color .5s}
.step .k{font:500 15px/1 var(--serif);font-style:italic;color:var(--gold);margin-bottom:16px}
.step h3{font-size:clamp(30px,3.6vw,48px);margin-bottom:16px}
.step p{color:var(--text-2);max-width:28em}
.step .stat{margin-top:22px;display:flex;gap:22px;font-size:14px;color:var(--text-3)}
.step .stat b{color:var(--text);font:600 22px/1 var(--serif);display:block}
@media(max-width:900px){
  .story-grid{grid-template-columns:1fr;gap:0}
  .story-grid>*{min-width:0}
  .story-stage{order:-1;top:68px;height:auto;z-index:2;padding:8px 0 18px;background:linear-gradient(var(--ink) 88%,transparent)}
  .story-stage .stage{height:auto;width:100%;max-width:min(46vh,420px)}
  .step{min-height:62vh;justify-content:center;padding:4vh 0}
}

/* occasions */
.occasions{padding-bottom:0}
.occ-pin{position:relative;overflow:hidden}
.occ-track{display:flex;gap:28px;padding:0 24px 0 max(24px,calc((100vw - var(--max))/2 + 24px))}
.occ{position:relative;flex:0 0 min(78vw,1100px);aspect-ratio:16/9;border-radius:var(--r);overflow:hidden;background:var(--surface)}
.occ picture,.occ img{width:100%;height:100%;object-fit:cover}
.occ figcaption{position:absolute;inset:auto 0 0;padding:28px 32px;background:linear-gradient(transparent,rgba(8,8,10,.86) 55%)}
.occ h3{font-size:clamp(26px,3vw,40px);margin-bottom:6px}
.occ p{color:var(--text-2);max-width:36em;font-size:15px}
.occ .tags{display:flex;gap:8px;margin-top:12px;flex-wrap:wrap}
.tag{font-size:12px;padding:5px 11px;border-radius:999px;border:1px solid var(--line-2);color:var(--text-2)}
@media(max-width:900px){
  .occ-track{flex-direction:column;padding:0 24px}
  .occ{flex-basis:auto;aspect-ratio:9/14}
}

/* try it */
.try{background:var(--ink-2);border-block:1px solid var(--line)}
.try-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center}
.paper{background:var(--paper);border-radius:6px;padding:7%;box-shadow:0 40px 80px -30px rgba(0,0,0,.8),0 0 0 10px #1b1612,0 0 0 11px #3a2f25}
.paper .stage{aspect-ratio:4/3}
.paper .t{font:600 clamp(18px,2vw,26px)/1.1 var(--sans);color:#1d1a16;margin-bottom:4px}
.paper .s{font-size:12px;color:#6d665b;margin-bottom:12px}
.field{display:flex;gap:10px;margin:26px 0 16px}
.field input{flex:1;min-width:0;background:var(--surface);border:1px solid var(--line-2);border-radius:14px;color:var(--text);font:500 20px/1 var(--sans);padding:16px 18px;letter-spacing:.06em;text-transform:uppercase;outline:none}
.field input:focus{border-color:var(--gold)}
.chips{display:flex;gap:8px;flex-wrap:wrap}
.chip{padding:8px 15px;border-radius:999px;background:var(--surface-2);border:1px solid var(--line);color:var(--text-2);font:500 13px/1 var(--sans);cursor:pointer}
.chip[aria-pressed=true]{background:var(--gold);color:var(--on-gold);border-color:transparent}
@media(max-width:900px){.try-grid{grid-template-columns:1fr}}

/* reveal video */
.reveal-grid{display:grid;grid-template-columns:auto 1fr;gap:72px;align-items:center}
.phone{width:300px;border-radius:48px;padding:11px;background:#1c1c22;box-shadow:0 50px 100px -30px rgba(0,0,0,.9),inset 0 0 0 1px rgba(255,255,255,.08)}
.phone video{border-radius:38px;width:100%;height:auto;background:#000}
.points{list-style:none;display:grid;gap:4px}
.points li{padding:18px 0;border-bottom:1px solid var(--line)}
.points b{display:block;font:600 20px/1.2 var(--serif);margin-bottom:4px}
.points span{color:var(--text-2);font-size:15px}
@media(max-width:900px){.reveal-grid{grid-template-columns:1fr;justify-items:center;gap:40px}}

/* features */
.feats{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.feat{background:var(--ink);padding:34px 30px}
.feat svg{width:26px;height:26px;stroke:var(--gold);fill:none;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;margin-bottom:20px}
.feat h3{font-size:24px;margin-bottom:8px}
.feat p{color:var(--text-2);font-size:15px}
@media(max-width:900px){.feats{grid-template-columns:1fr 1fr}}@media(max-width:600px){.feats{grid-template-columns:1fr}}

/* pricing */
.prices{display:grid;grid-template-columns:1fr 1fr;gap:20px;max-width:860px;margin:0 auto}
.price{border:1px solid var(--line);border-radius:var(--r);padding:36px 32px;background:var(--surface)}
.price.pro{border-color:rgba(212,175,55,.55);background:radial-gradient(120% 80% at 50% 0,rgba(212,175,55,.12),transparent 60%),var(--surface)}
.price h3{font-size:24px}
.price .amt{font:600 54px/1 var(--serif);margin:18px 0 6px}
.price .per{color:var(--text-3);font-size:14px;margin-bottom:24px}
.price ul{list-style:none;display:grid;gap:10px;color:var(--text-2);font-size:15px}
.price li::before{content:"";display:inline-block;width:6px;height:6px;border-radius:50%;background:var(--gold);margin-right:12px;vertical-align:middle}
.price .btn{margin-top:28px}
@media(max-width:700px){.prices{grid-template-columns:1fr}}

/* faq */
.faq{max-width:820px;margin:0 auto}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;padding:24px 0;font:600 clamp(19px,2vw,23px)/1.3 var(--serif)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--gold);font:300 28px/1 var(--sans);transition:transform .3s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{color:var(--text-2);padding:0 0 24px;max-width:44em}
.faq a{color:var(--gold)}

/* final */
.final{text-align:center;overflow:hidden}
.final h2{font-size:clamp(46px,7.5vw,104px);margin:16px auto 28px;max-width:12em}
.final .frame{width:min(360px,62vw);margin:56px auto 0;transform:rotate(-2deg)}

/* footer */
footer{border-top:1px solid var(--line);padding:44px 0;color:var(--text-3);font-size:14px}
footer .wrap{display:flex;flex-wrap:wrap;gap:18px 32px;justify-content:space-between;align-items:center}
footer nav{display:flex;gap:22px;flex-wrap:wrap}
footer a:hover{color:var(--text)}

/* guides */
.guide{padding:130px 0 40px}
.crumbs{font-size:13px;color:var(--text-3);margin-bottom:24px}.crumbs a:hover{color:var(--text)}
.guide h1{font-size:clamp(40px,6vw,76px);max-width:14em}
.answer{font-size:clamp(18px,1.8vw,21px);color:var(--text);max-width:40em;margin:26px 0 0;padding-left:20px;border-left:2px solid var(--gold)}
.guide-grid{display:grid;grid-template-columns:1fr 380px;gap:64px;margin-top:64px;align-items:start}
.prose h2{font-size:clamp(28px,3vw,38px);margin:52px 0 16px}
.prose h2:first-child{margin-top:0}
.prose p,.prose li{color:var(--text-2)}
.prose p+p{margin-top:14px}
.prose ol,.prose ul{padding-left:22px;display:grid;gap:10px;margin-top:10px}
.prose li::marker{color:var(--gold)}
.prose strong{color:var(--text)}
.prose table{width:100%;border-collapse:collapse;margin-top:14px;font-size:15px}
.prose th,.prose td{text-align:left;padding:12px 10px;border-bottom:1px solid var(--line);color:var(--text-2)}
.prose th{color:var(--text);font-weight:600}
.aside{position:sticky;top:100px}
.aside .paper{padding:0;overflow:hidden}
.aside .paper img{width:100%}
.aside .cap{font-size:13px;color:var(--text-3);margin:14px 0 22px}
.related{display:grid;gap:10px;margin-top:28px}
.related a{padding:14px 16px;border:1px solid var(--line);border-radius:12px;color:var(--text-2)}
.related a:hover{border-color:var(--line-2);color:var(--text)}
@media(max-width:900px){.guide-grid{grid-template-columns:1fr}.aside{position:static}}

/* JS-only entrance states — content stays visible without JS. */
.js [data-reveal]{opacity:0;transform:translateY(28px)}
@media(prefers-reduced-motion:reduce){.js [data-reveal]{opacity:1;transform:none}}